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UX design agency

Creating web experiences that feel effortless and understand the needs of your visitors.

We combine design thinking with real-world performance to create sites people enjoy using. Every scroll, tap, and hover is intentional — guiding users exactly where they need to go. Our UX services align your business goals with user expectations, and provide an equitable experience to a diverse set of users.

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Two experts from idearium, a web design and SEO company, posing for portrait on a street in Toronto.
bringing ideas to life one pixel at a time
bringing ideas to life one pixel at a time
bringing ideas to life one pixel at a time

As a UX design agency, we focus on how people actually experience your website - how they move, what they click, and what makes them stay. We strip away friction, confusion, and wasted clicks to deliver websites that simply work better. Because a great user experience isn't decoration, it's what turns visitors into loyal customers.

What our clients say

From start to finish, their team of talented individuals went above and beyond—not only designing a stunning, professional website for me, but also guiding me through areas I wasn’t familiar with, like SEO and traffic generation strategies.

Tasso Karpouzis

Photographer

Why choose us as your UX consulting firm

Transparent pricing — $50/hour

We make quality web design, development and UX services accessible to everyone. Our remote setup keeps overhead low, so you get a skilled agency powering your business, without the outrageous fee.

Data meets design

Every design decision is backed by insight. We don't guess what users want — we know.

Experience-backed strategy

With 25+ years across industries, we've seen what works (and what doesn't). That's what guides our design decisions.

Personal touch

We're a small user experience design agency that stays close to every project. You talk to us directly - the people actually working on your site.

What to expect with our UX design services

01

Research

We start by learning everything about your audience like what they want, how they behave, and where they get stuck.

02

Strategy

We design user journeys that make sense - with structure, logic, and flow that aligns with your business goals and real-world user behavior.

03

Design

Clean layouts, clear navigation, and thoughtful microinteractions that keep users engaged.

04

Testing

Real users, real feedback. We test and validate our designs before launch, so your users get a great experience right out of the gate.

05

Launch

We unleash your first-class user experience, delighting your currents users and keeping new ones coming back.

Heard enough?

Let's start building something your users — and your business — will love. Designed with purpose, built to perform, and ready to grow with you.

Ready to chat?

Let's talk about your project

We'll help you design, launch and grow a site that's built for your goals.

Send us a message
Lee Frankis, head of web design and development at idearium, a web design and SEO agency in Canada.

Lee Frankis

Design + Development

lee@idearium.ca
Lubna Pathan, head of content and growth strategy at idearium, a web design and SEO agency in Canada.

Lubna Pathan

Content + Growth

lubna@idearium.ca

All of our services

Website design & development

Our website design and development services ensure your site doesn't just look good—it works hard for your business and runs without a hitch. Every pixel has a purpose, every click leads to results.

Explore website design

Digital growth & SEO

We combine our website design and development services with SEO services to help your business grow organically. From SEO copywriting to local SEO and SEO focused web design, we handle it all and make sure the right people find you.

Explore digital growth

UX design

As a professional web design company, we know great websites are more than just looks. They're useful, engaging, and accessible. We design experiences that make every user journey effortless.

Explore UX design

Graphic design

We design visuals that stop the scroll. Whether it's for web, print, or social, our work grabs attention and gets the message across.

Explore graphic design

Brand identity

Your brand deserves more than just a logo. It needs a vibe, a voice, and a lasting impression. We create bold, unforgettable identities that stand out in a crowded world.

Explore branding

Got questions about our UX design services?

If you're improving an existing website or planning a new one and want clarity on how UX consulting can strengthen your results, we're here to help. Tell us your goals, and we'll walk you through the UX approach that will make the biggest impact for your users and your business.

What does an UX agency do?

A UX agency improves how people experience your website or product. That includes research, user journeys, wireframes, usability testing, and refining the overall flow so users can find what they need quickly and effortlessly. UX consulting ensures your digital experience is accessible, intuitive, and enjoyable.

What makes idearium’s approach to UX different?

Our approach is focused on finding the balance between accessibility and enjoyment. Our designs offer rich experiences enhanced with animation and micro-interactions that delight users but don’t forget about the needs of all users. We design websites that are equitable and cater to the needs of diverse audiences.

What's your approach to accessibility testing and inclusive design?

Accessibility is built into our process from day one. We design and test with WCAG best practices in mind — things like colour contrast, keyboard navigation, readable typography, form usability, and screen-reader compatibility — to make sure every user can navigate your product comfortably.

How do you measure the success of UX improvements?

Where possible, we study user behaviour data before and after implementing changes. Improvements in key metrics like task completion, engagement, conversions, and bounce rates help us see if UX changes are truly making a difference.

How do you ensure accessibility compliance during implementation?

We work closely with your developers (or handle it ourselves) to make sure accessibility carries through from design to code. This includes providing clear guidelines and testing during the build to ensure the final product meets accessibility standards.

Got an idea?

See how we can help you bring it to life.

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