Branding and design agency

Branding that gives your business clarity, credibility, and character.

We're a branding agency in Toronto that helps businesses define what they stand for and how that shows up in the world. From brand identity systems to messaging and design, our branding and design services bring direction and distinction to your brand, so it connects with the people who matter most.

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As a branding and marketing agency, we go beyond visuals. We help you find your voice, shape your story, and make every touchpoint feel meaningful. Whether it's a rebrand, a refresh, or starting from scratch, we align design and strategy to build a brand that's consistent, flexible, and built to grow with you.

Featured project

Juliana Bruyn Therapy

For Juliana’s personal therapy practice, we developed a warm, human-centered brand rooted in empathy and inclusivity. From a hand-illustrated logo to soft color palettes and organic layouts, every element was designed to make visitors feel seen, safe, and welcomed — a brand that feels like therapy before it even begins. After launch, Juliana began attracting organic leads because of the SEO foundations and credibility we built for her.

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What our clients say

I am so grateful to have worked with idearium. They were so creative, attentive to my needs, hard working and a true joy to work with! Couldn't recommend them more!

Juliana Bruyn

Therapist

Why choose us as your branding and design agency

Transparent pricing — $50/hour

We make quality personal branding services accessible to everyone. Our remote setup keeps overhead low, so you get a skilled agency powering your business, without the outrageous fee.

Built for growth, not just aesthetics

We create brands that look good and perform well, helping you stand out, build credibility, and grow your business.

Proven process

With over 25 years of experience, we’ve worked with startups, independents, and established businesses to define and refine their brands.

Personal touch

We’re a small branding and design agency that stays close to every project. You talk to us directly - the people actually working on your project.

What to expect with our branding and design services

Discovery

We start by understanding your vision, audience, and what sets you apart.

Strategy

We define positioning, messaging, and tone, ensuring every creative decision serves your purpose.

Design

From logos to visual systems, we craft a look and feel that scales seamlessly across platforms.

Delivery

We deliver a complete, ready-to-use brand toolkit with everything you need for digital, print, and social consistency.

Heard enough?

Let's start building something your users — and your business — will love. Designed with purpose, built to perform, and ready to grow with you.

Ready to chat?

Let’s create a brand that’s clear, consistent, and unmistakably yours.

Our brand consulting services help you stand out for the right reasons.

Send us a message

Lee Frankis

Design + Development

lee@idearium.ca

Lubna Pathan

Content + Growth

lubna@idearium.ca

All of our services

Website design & development

Our website design and development services ensure your site doesn't just look good—it works hard for your business and runs without a hitch. Every pixel has a purpose, every click leads to results.

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Digital growth & SEO

We combine our website design and development services with SEO services to help your business grow organically. From SEO copywriting to local SEO and SEO focused web design, we handle it all and make sure the right people find you.

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UX design

As a professional web design company, we know great websites are more than just looks. They're useful, engaging, and accessible. We design experiences that make every user journey effortless.

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Graphic design

We design visuals that stop the scroll. Whether it's for web, print, or social, our work grabs attention and gets the message across.

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Brand identity

Your brand deserves more than just a logo. It needs a vibe, a voice, and a lasting impression. We create bold, unforgettable identities that stand out in a crowded world.

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Got questions about our branding services?

If you're exploring a rebrand or building your brand from scratch and aren't sure where to start, we're here to help. Share your vision, and we'll guide you toward the branding approach that makes the most sense for your business.

How much do branding agencies charge?

Branding costs depend on the scope, complexity, and deliverables of your project. At idearium, we charge a flat rate of $50/hour and tailor pricing to your specific needs. You only pay for what your business actually requires — whether it’s a simple logo refresh or a full brand identity.

Are branding agencies worth it?

Absolutely. A strong brand sets you apart from competitors, builds trust with your audience, and makes marketing more effective.

What if I don't like the designs I am presented?

We collaborate closely throughout the process, sharing concepts and revisions at every stage. Your feedback is central to shaping the final outcome, so you’ll have the opportunity to refine designs until they align with your vision.

Can you create my brand identity from scratch?

Yes! We build complete brand identities from the ground up, including logo, colour palette, typography, visual style, and messaging , all tailored to your business and audience.

Do you offer rebranding services?

Yes. Whether your business has evolved, your market has shifted, or your branding feels outdated, we can refresh or completely rework your brand to reflect your current goals and positioning.

Got an idea?

See how we can help you bring it to life.

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